Many small "main street" retailers find advertising either too expensive or ineffective. In this situation, these business owners turn to sales promotion to complement or augment their advertising efforts. Describe three kinds of sales promotion a small, main street retailer might use, including the advantages and disadvantages of each sales promotion method.
What will be an ideal response?
Answers will vary, but could include almost any of the choices listed in the text. The only probable exception is product placement. It is unlikely this is affordable or appropriate for this type of firm.
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Answer the following statements true (T) or false (F)
The key imperative postulate in ARS 1 appears to be stability of the monetary unit.
What are some of the suggestions to make an effective training presentation?
What will be an ideal response?
Diffusion Research Company specializes in conducting market research for various firms
When it receives proposals for new research, its management will first estimate the cost of conducting the research and producing and delivering the final research report. The management then adds 30 percent to that cost estimate. This becomes the price estimate given to the potential research client. This suggests that Diffusion Research Company uses a _____ pricing objective. a. profit-oriented b. market share maximization c. status quo d. sales maximization
Which of the following is not a disadvantage of a divisional type of organizational structure?
A. There is a strong tendency for divisions to focus on short-term performance. B. There can be dysfunctional competition among divisions. C. It can be very expensive compared to a functional organizational structure. D. There is separation of strategic and operating control.