Catherine's is a chain of retail stores having merchandise assortments for women over size 14. Women who meet this criterion form a

A. demographic set.
B. retail market segment.
C. subculture.
D. reference group.
E. consideration set.


Answer: B

Business

You might also like to view...

________ price refers to what the consumers feel the product should cost

A) Fair B) Typical C) Usual discounted D) List E) Maximum retail

Business

A speaker who organized his or her speech by discussing health issues related to traditional 5-day school weeks before presenting the notion of a 4-day school week would be using a(n) ______ organizational pattern.

a. problem solving b. problem-solution c. issue solving d. issue-solution

Business

What is an accusation made by a prosecutor against a criminal defendant that does not involve a grand jury?

a. Information b. Search warrant c. Indictment d. Bill of particulars

Business

A carpet company advertises that it will deliver your carpet within 15 days of purchase. A sample of 49 past customers is taken. The average delivery time in the sample was 16.2 days. The standard deviation of the population (?) is known to be 5.6 days. a.State the null and alternative hypotheses for a test to determine if their advertisement is legitimate.b.Using the critical value approach, test the hypotheses. Let ? = .05.c.Using the p-value approach, test the hypotheses at the 5% level of significance.

What will be an ideal response?

Business