Which of the following is a difference between direct retailing and direct marketing?
a. Direct retailing shoppers are less bound by traditional shopping situations, while direct marketing shoppers are bound by traditional shopping situations.
b. Direct retailing employs inbound telephone contacts to sell directly to consumers, while direct marketing employs outbound telephone contacts to sell to consumers.
c. Direct retailing allows customers to shop over the Internet, while direct marketing does not allow customers to shop over the Internet.
d. Direct retailing representatives sell products door-to-door, while direct marketing allows consumers to shop from home.
ANSWER: d
Direct retailing representatives sell products door-to-door, in offices, or at in-home sales parties. Direct marketing includes techniques used to elicit purchases from consumers' homes, offices, and other convenient locations.
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