Rogers moved away from the diffusion model to what he called the ______ model.

A. convergence
B. participatory
C.innovation
D. none of these


A. convergence

Communication & Mass Media

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To communicate an assertive image in an employment interview, an interviewee should ______.

a. use animated gestures b. use short but thoughtful response latencies c. mirror the interviewer’s behavior d. wear “masculine” attire

Communication & Mass Media

It's acceptable to use editing technology to change the nature of what was said in a radio interview as long as the interviewee approves

Indicate whether this statement is true or false.

Communication & Mass Media

__________ are two-dimensional representations of places,

concepts, people, animals, or objects. a. Models b. Diagrams c. Drawings d. Photographs

Communication & Mass Media

One environmentalist on the oil spill team shows great competence, strong moral character, clear vision, dynamic energy, and a charismatic personality, so her peers naturally look up to her. She would make a good leader based on the

a. transformational approach. b. functional approach. c. situational approach. d. traits approach.

Communication & Mass Media