There are five principal characteristics that will make a market segment particularly attractive for targeting. Four of these are: 1) it has sufficient current and potential sales and profits, 2) it has the potential for sufficient future growth, 3) it does not have excessive barriers or costs to entry or exit, 4) it has some relatively unsatisfied needs that the company can serve particularly well. What is the fifth?

a. it does not comprise of difficult customers
b. it is not overly competitive
c. it is well documented
d. it is well established
e. other companies are already making good profits there


b. it is not overly competitive

Business

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Nonmonetary assets include assets that are ____________________, such as inventories, and assets that are ____________________ such as brand names

Fill in the blank(s) with correct word

Business

Critics in both industry and government argue that OSHA should aim to achieve the optimal, rather than highest feasible, level of safety. Which of the following can be used to achieve this goal?

A. Cost-utility analysis B. Cost-effectiveness analysis C. Cost-benefit analysis D. Cost-minimization analysis

Business

The operating activities section of the statement of cash flows reflects the cash flows that affect current assets and current liabilities

Indicate whether the statement is true or false

Business

Jan Arthur writes a $200 check to Bruce Nole who indorses it "Bruce Nole." Bruce gives the check to Anne Tate who indorses it "Without Recourse. Anne Tate." Anne sends the check to Joe Black, MD to pay her medical bill. If the bank refuses to honor the check, Black:

A) can only collect from Jan Arthur. B) can only collect from Jan Arthur or Bruce Nole. C) can collect from the drawer or any indorser whose name appears on the check. D) has no recourse.

Business