Which of the following is a microblogging-based communication platform that helps people stay connected with other people and businesses stay connected to their customers?
A) Facebook
B) Twitter
C) MySpace
D) Digg
B
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Communication that involves one person speaking to many is called ______.
a. interpersonal communication b. public communication c. mass communication d. mediated communication
Which of the following is information gathered directly from respondents in order to specifically address a question at hand?
A) ethnographic observations B) experimental hypotheses C) primary data D) secondary data E) internal data
Managerial accounting reporting by a public firm is required to follow the rules of GAAP and guidelines of the Securities and Exchange Commission
Indicate whether the statement is true or false
Which media type is considered the most trusted information source by customers for acting on the information but is difficult for a brand to create, measure, or target?
A. owned media B. paid media C. direct media D. earned media E. specified media