Which of the following statements about American teenagers is correct?
a. They spend about six hours per week tuned in electronically.
b. They make the largest cohort group.
c. They like interactive promotional activities.
d. They prefer Tumblr and Instagram to Facebook.
ANSWER: c
Teens want to be a part of the action. It is important to engage teens with interactive contests and voting challenges, and to empower the teen audience with the opportunity to help develop new ideas, commercials, and brand names.
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