Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.
A. idea generation
B. commercialization
C. business analysis
D. screening and evaluation
E. market testing
Answer: E
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