The Chatham Landing apartment complex offers tenants $200 off one month's rent for each new tenant referral. By rewarding tenants for making a tenant referral, Chatham Landing is encouraging tenants to perform which of the following customer jobs?
A. Positioning the company
B. Helping others
C. Promoting the company
D. Recruiting customers
E. Helping oneself
Answer: C
You might also like to view...
Which of the following is not typically disclosed in the financial statements regarding share repurchase programs?
A. The reason for the share repurchase program. B. The dollar amount remaining under the share repurchase program. C. The time period the repurchase program will be effective. D. The dollar amount of the board-approved share buyback.
If a product's target market consists of millions of people, marketers are most likely to focus promotional efforts on
A. personal selling and advertising. B. advertising and public relations. C. advertising and sales promotion. D. personal selling and sales promotion. E. public relations and sales promotion.
Profitability in consulting firms is achieved by leveraging the skills of the partners through use of midlevel and junior consultants.
Answer the following statement true (T) or false (F)
Kate recently learned to play golf. Last week, she decided to try a new golf course. She signed in to play and was given the keys to an electric golf cart without any instructions on how to operate it. After she drove the cart into a lake, she swore never to play golf again. According to Kate, "There are just too many things you have to know before you can become a real golfer." Two months later, the golf course manager called Kate and asked why she had not returned to play another game. Which service recovery strategy is being used in this example?
A. Make the service fail safe B. Use procedural fairness C. Treat customers proactively D. Learn from lost customers E. Encourage and track complaints