An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a
A. market orientation.
B. societal marketing orientation.
C. industry orientation.
D. macroeconomic orientation.
E. product orientation.
Answer: A
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A) relevance B) presence C) performance D) advantage E) bonding
Mr. Stern, a cash basis taxpayer, was notified by his bank that he earned $1,193 of interest on his savings account in 2019. Mr. Stern has not withdrawn any funds from this account for eight years and did not receive the notification until January 26, 2020. Mr. Stern does not recognize the interest as income in 2019.
Answer the following statement true (T) or false (F)
In marketing, an exchange is when the buyer and the seller trade things of value to benefit the other.
Answer the following statement true (T) or false (F)
Which of the following dividend payment policies represents a compromise between a stable, predictable dividend policy and a constant payout ratio policy?
A. Free cash flow dividend policy B. Residual dividend policy C. Dividend reinvestment policy (DRIP) D. Equity dividend policy E. Low regular dividend plus extras policy