Ginny Paulson was just promoted to marketing manager for her company. She also gets a big raise with the promotion. Because Ginny's discretionary income will increase, which of the following products/services is most likely to see additional spending?
A. automobile insurance
B. grocery staples
C. furnace repairs
D. medical services
E. a smart TV
Answer: E
You might also like to view...
A coefficient of determination of .89 means that the independent variable explains 89% of the cost
Indicate whether the statement is true or false
A firm's core competency has applications only in the specific market in which the firm operates
Indicate whether the statement is true or false
________, which combines the BrandAsset® Valuator dimensions of energized differentiation and relevance, is a leading indicator that predicts future growth and value
A) Brand stature B) A brand's power grid C) Brand presence D) Brand bonding E) Brand strength
As production becomes more automated, direct labor may be viewed more as a conversion cost than as a prime cost
Indicate whether the statement is true or false