If you are hired as a sales manager, you will be responsible for recruiting, selecting, training, motivating, compensating, and evaluating the sales force.
Answer the following statement true (T) or false (F)
True
Sales management involves the planning, direction, and control of personal selling activities, including recruiting, selecting, training, motivating, compensating, and evaluating, as they apply to the sales force.
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Wholesaling includes all the activities in selling goods or services to those who buy for resale or business use
Indicate whether the statement is true or false
Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble. When Febreeze was introduced, a few people in an Internet chat room stated that the product was harmful to house pets. Though untrue, unfortunately the rumor spread. If P&G had not been convinced it would be a very successful product, it would have dropped Febreeze from its P&G product line as a result of
A. consumer ethnocentrism. B. a lack of back translation. C. cultural insensitivity. D. negative word of mouth. E. poor opinion leadership.
Karabo works at United Causes International. Her job requires her to spend eight hours a day entering donor information on Excel spreadsheets. Karabo's job is characterized by
A. high identity. B. low variety. C. high variety. D. high autonomy. E. high significance.
_____ is probably the most important factor in determining the promotional mix.
A. The advertising agency B. The need for feedback C. Money D. Media availability E. Message flexibility