Advising candidates and groups on public policy issues, usually in elections, is known as

A) canvassing.
B) political communication.
C) electioneering.
D) media relations.


Answer: B

Communication & Mass Media

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What did Steven Johnson cite regarding an educational conference during which participants were encouraged to post tweets that were displayed on a screen?

A) The tweets were so distracting that little was accomplished. B) They had no real impact on the conference. C) People outside the conference joined the conversation, which extended for weeks after the conference ended. D) Those who posted tweets did not get as much value out of the conference because of multitasking.

Communication & Mass Media

Color energy is primarily determined by saturation

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following characterizes the transcription process?

a. The same transcription system in transcribing all discourse b. The level of detail constructed in a transcription depends on the interest of the researcher c. The process of constructing a transcription is a neutral activity d. Transcriptions for conversational analysis follow the same categories as transcriptions for functional discourse analysis.

Communication & Mass Media

A speaker says, "Former Israeli prime minister Golda Meir said, 'To be successful, a woman has to be much better at her job than a man.'" This sentence illustrates the use of

A. definitions. B. vivid images. C. testimony. D. example.

Communication & Mass Media