Agencies that have specialized in reaching African American consumers, such as Burrell Communications
a. Have succeeded by substituting African American models in the same ads that used to feature only White models
b. Admitted we all have the same beliefs, regardless of race
c. Have succeeded by tapping into the unique cultural experiences of their intended audience
d. Have had trouble obtaining clients because advertisers are not interested in reaching multicultural audiences
c. Have succeeded by tapping into the unique cultural experiences of their intended audience
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Typically, a hiring manager will take a B student with at least one internship over an A student with no internship experience
Indicate whether this statement is true or false.
_____________ is a key element in developing a communication climate that facilitates a good manager-employee relationship
a) Situational knowledg b) Communication competence c) Goal setting d) Proximity
The following are the components of mindfulness except:
a. creation of new strategies b. openness to new information c. awareness of more than one perspective d. rejection of ethnocentric thinking
A speech to _________ asks for intellectual agreement and action of some sort
A) inform B) demonstrate C) actuate D) convince