Distinguish between market segmentation and market targeting
What will be an ideal response?
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs, is called market segmentation. On the other hand, market targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. A company should target segments in which it can profitably generate the greatest customer value and sustain it over time.
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High levels of which type of conflict can lead to absenteeism, turnover, and a substantial drop in work performance, all of which can have a devastating effect on organizational goals and objectives?
A. negotiation B. functional conflict C. competitive conflict D. dysfunctional conflict
Which of the following courses of action is best suited for a company in the event of the sales of
its product increasing by a significant percentage? A) investigating new target markets and designing new products B) arranging for a backup channel partner and repositioning the product C) conducting a competitive analysis and predicting a competitor's target market D) determining competitive advantage to use in future designs
Amethyst Company paid off a $100,000 two-year note payable. The effect of this transaction is that the:
A) current ratio decreased. B) earnings per share increased. C) working capital increased. D) debt to equity ratio increased.
In a strict liability case, the courts still consider if the defendant acted in a reasonable and prudent manner
a. True b. False Indicate whether the statement is true or false