A selling idea may be:

a. Emotional
b. Rational
c. Neither rational nor emotional
d. Both rational and emotional


d

Communication & Mass Media

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Success is easier to measure in advertising than public relations

Indicate whether this statement is true or false.

Communication & Mass Media

____ allows you to revise your speaking notes until you feel confident about

delivering the speech, and will contribute to a relaxed, conversational style of delivery. A) Mind mapping your thoughts as you gather information B) Creating a blueprint of your speech with a formal outline C) Diagnosing your speech with multiple working outlines D) Practicing with and refining your keyword outline

Communication & Mass Media

Ignoring personal idiosyncrasies is a key contributor in forming positive shared ?task relationships with coworkers

Indicate whether the statement is true or false.

Communication & Mass Media

Persuasive language rarely appeals to emotions

Indicate whether the statement is true or false

Communication & Mass Media