Using the same advertising campaign around the globe works only when:
a. markets are developed the same way from country to country.
b. similar consumer targets exist.
c. consumers have similar wants and needs around the world.
d. all of the above.
D
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Explain Knapp and Vangelisti's perspective about the degree to which relationships move through stages in a sequential order
What will be an ideal response?
Social judgment theory holds that the
A. less ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. B. more ego-involved speakers are with their preferred position; the less likely they are to be persuaded by another view. C. latitude of acceptance includes positions on an issue that trigger neutral feelings. D. latitude of rejection includes positions in the center of the continuum.
These are individuals who leave their home to move to a new place permanently
a. sojourners b. travelers c. migrants d. visitors
Lisa and her roommate Kristen argue over how often they should clean their apartment. Kristen does not mind things being out of place or an occasional sweater on the couch. Lisa, however, prefers a more orderly environment in which everything has a place and is in it. In this scenario, Lisa and Kristen are experiencing a(n) ________.
A. affective conflict B. conflict of interest C. cognitive conflict D. value conflict