What invention directly led to the production of inexpensive dime novels?

A. Gutenberg’s typemold and printing press
B. the steam-powered rotary press
C. desktop publishing programs on the Macintosh computer
D. the Internet


B. the steam-powered rotary press

Communication & Mass Media

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One of Aristotle's three means of persuasion that deals with the ethical appeal of a speaker is

a. logos b. ethos c. pathos d. emotion

Communication & Mass Media

Audience research is paramount in politics. The following are all types of research used, EXCEPT:

a. Overnight polling b. Opposition research c. Image and message testing d. Canvassing

Communication & Mass Media

A survey by Ford Motor Company about how satisfied Ford owners are with a product is a reliable and unbiased piece of information to use in a speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Both cognitive representations and categorization are types of _____

a. selection b. organization c. interpretation d. attributional biases

Communication & Mass Media