Explain the three principles for using a visual aid in a speech. Give examples of how to use each correctly and why.

What will be an ideal response?


- When using a visual aid in a speech, avoid distracting listeners' attention from the message-for example, avoid misspelled words on your poster. The audience will be so mesmerized by the typo that they will miss what you are saying.
- Do not obstruct the audience's view-for example, do not stand in front of the projector showing transparencies. While listeners are concentrating on looking around you, they will miss what you are saying.
- Speak to the audience, not the visual aid-for example, do not turn your back to the audience to point at a line graph. You will lose eye contact with your audience.
- Student examples may vary.

Communication & Mass Media

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Mark Knapp created a model of relationship development that examines __________ stages

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Why is it valuable for an organization to consider broad questions regarding its aspirations and place in its field?

a. It can create transparency for the public. b. It can help lead to an understanding of the role of public relations in the organization. c. It can shine a light on the organization’s strengths and weaknesses. d. It can be the foundation for developing effective campaign tactics.

Communication & Mass Media

The task leader in a group____________

A. is generally the best-liked person B. is always more intelligent that the other group members C. does more talking and also more of the work than the others D. frequently asks for sympathy from the group E. has the best "stuff"-—wide screen, refrigerator, DVD’s

Communication & Mass Media