At the outset of an advertising campaign, the creative team should:
a. Understand that potential lawsuits will control the creative process
b. Be aware of potential legal issues before production begins
c. Be unconcerned about lawsuits; that is the client's concern
d. Get legal advice from at least three different sources
b
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"It is morally wrong to sell grain to China," is a factual claim
Indicate whether the statement is true or false
When the project came back from the client for rework, Arnold asked his team to work on it for fourteen hours each daily
He neither got the point about how to rework the required areas across to the members properly, nor did he help them by working on the project himself. Which type of change barrier did Arnold display? a) Organizational leade b) Organizational silence c) Organizational crisis d) Organizational decline
Mack Sennett's comedy
a. worked off the odd idea that cops were funny. b. often piled comic incidents to a "rally." c. were populated by character types like the Unfaithful Wife. d. all of the above
In the systematic group problem-solving method, you might ask questions such as "Is this solution feasible?" or "Will the solution help us achieve our goal?" while:
A) ?identifying and defining the problem B) ?analyzing the problem C) ?determining criteria for judging solutions. D) ?generating a host of solutions