Patents offer better protection for innovation than any other protective mechanism.
a. A century of evidence shows this is true
b. No one can confirm or disprove this statement
c. The evidence is mixed
d. Evidence shows that in most industries this is not true
Ans: d. Evidence shows that in most industries this is not true
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When defining the problems you need to address in an analytical report, ask yourself:
A) How long should this report be? B) Why is this issue important? C) What is my purpose is writing this? D) Who will read the report? E) How can I use this report to gain credibility?
Letter reports differ from memo reports according to ______.
A. format, tone, and audience B. introduction, body, and conclusion C. direct, neutral, and indirect order D. all of these
What is the key advantage of an expatriate as a boundary spanner?
a) Speaking multiple languages b) Building local networks c) Knowledge of the headquarters and subsidiary d) Advocating for more pay
Why did Burger King want a test market?
a. The product was new b. Its marketing campaigns recently had been disasters c. It did not trust Coke d. Both a and b e. a, b and c