Explain how the keys to sustaining a broad differentiation strategy differ from the keys to sustaining a best-cost producer strategy.
What will be an ideal response?
The keys to sustaining a broad differentiation strategy are an emphasis on constant innovation to stay ahead of imitative competitors and a focus on a few key differentiating features. The key to sustaining best-cost producer strategy is a unique expertise in simultaneously managing costs down while incorporating upscale features and attributes. For all types of generic strategies, success in sustaining the competitive edge depends on having resources and capabilities that rivals have trouble duplicating and for which there are no good substitutes.
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According to the text, the marketing research report should allow the marketing manager to
A. finalize the research and move on to the next product. B. move on to the next step in the marketing research process. C. solve the marketing problem. D. demonstrate professionalism and competency. E. determine what additional research is needed.
At what layer do you find EUI-48 addresses?
A) physical B) data link C) Internet D) two or more of the above
_________ is choosing to accept a risk level greater than normal for business reasons
A. Risk avoidance B. Reducing likelihood C. Risk transfer D. Risk acceptance
The following systems flowchart segment depicts a user's query of a data store to view information on a computer screen. Which statement is correct?
a.
The systems flowchart was created properly.
b.
Only a single direction arrow should connect the data store symbol to the process query symbol.
c.
The query input symbol should be a square.
d.
The query input symbol should be in the computer column.