Kali, a television producer, creates a new show that she knows will appeal to young people. She also believes it will achieve good ratings, so advertisers will want to buy commercial time for the program as well. This represents
A. an active audience.
B. a vertically integrated company.
C. media convergence.
D. a dual product market.
Answer: D
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a. true b. false
You wish to study reference groups. Which of the following groups would make the best subject for studying reference groups and how they shape identity?
a. a little league team b. shoppers in a supermarket c. people in line at the division of motor vehicles d. audience members at the movies
SAGE News Clips: Rising International Health TourismDescription: This video chronicles the rise of international health tourism. India is becoming a top destination for travelers seeking health care. While some are primarily tourists who have minor dental or cosmetic procedures, others are pursuing major surgeries including open heart surgeries or joint replacements. The low cost and excellent standards of care offer an enticing alternative to the high costs of procedures in the United States and other countries. Dr. Naresh Trehan, President of the Indian Healthcare Federation, states that they are pursuing a common fee for procedures as well as a standard code of ethics to govern medical care for tourists.Click on the above link to access the Interactive eBook. Once you've signed in,
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According to the functionalist view, the family performs six important functions, including
What will be an ideal response?