Marketing executives use _____ conditioning when they employ celebrities to sell products
Fill in the blank with correct word
Answer: classical
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At age 22, Skinner experienced:
a. feelings of success and self-esteem. c. jealousy of an older brother. b. an identity crisis. d. a late-blooming Oedipus complex.
The surface of a dendrite is lined with specialized junctions through which the dendrite receives information from other neurons. What are these junctions called?
a. synaptic receptors b. axons c. synaptic hillocks d. glia
A psycholinguist conducts an experiment with a group of participants from a small village in Asia and another from a small village in South America. She asked the groups to describe the bands of color they saw in a rainbow and found they reported the same number of bands as their language possessed primary color words. These results
a. support the Sapir-Whorf hypothesis. b. contradict the Sapir-Whorf hypothesis. c. support the word frequency effect. d. contradict the word frequency effect.
Jonathan has been diagnosed with a tumor located in his medulla. His physician warns him that until treated, the tumor will most directly affect his a. balance and motor coordination
b. breathing, heart rate, and blood pressure. c. control of aggression. d. decision-making.