Coca-Cola’s “the happiness machine”—a vending machine that gives out seemingly endless cans of Coca-Cola, plus surprise gifts such as bunches of flowers, balloon animals, pizzas, and giant sandwiches—is an example of:
a. entrepreneurial marketing
b. traditional marketing
c. guerrilla marketing
d. transactional marketing
c. guerrilla marketing
You might also like to view...
For the government-wide statements, governmental activities are to be presented separately from the financial statements of business-type activities
Indicate whether the statement is true or false
Todays employers understand the value of social media, and accept that personal and professional use can be combined
Indicate whether the statement is true or false.
The notification accompanying a check that indicates the specific invoice being paid is called a
A) remittance advice B) voucher C) debit memo D) credit memo
______ is a predictive technique that models the relationship between a dependent variable and one or more independent variables.
A. Linear regression analysis B. Linear trend multiplicative method C. Linear trend additive method D. Second-order or double smoothing