Which of the following statements is true about language?
A. It includes principles shared by a society that assert positive ideals.
B. It is an essential cultural building block.
C. It includes factors that focus primarily on group influences.
D. It is considered to be a situational factor that is the primary driver of consumer behavior.
E. It is time-sensitive and has a profound effect on the consumer buying process.
Answer: B
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Dainton and Zelley suggest that context can influence the nature of communication as well as expectations for and understanding of communication. Using this suggestion as a jumping-off point, create an example scenario in which context influences the nature of communication, the expectations of that communication, and the understanding of the communication.
What will be an ideal response?
Relationship marketing refers to
A. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. B. exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party. C. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. D. the belief that it is easier and less expensive to find new customers than to retain old ones. E. the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
Speedy has net income of $18,955, and assets at the beginning of the year of $200,000. Assets at the end of the year total $246,000. Compute its return on assets.
A. 8.5%. B. 11.8%. C. 13.0%. D. 9.5%. E. 7.7%.
How does argument by definition differ from argument by analogy?
a. One uses the definition of a concept while the other compares different ideas to reach a conclusion. b. One uses definition of a concept while the other uses examples as the main support. c. One uses persuasion on a massive scale while the other uses deductive reasoning. d. One uses persuasion on a smaller scale while the other uses inductive reasoning.