Joanne works in the marketing department of a toy manufacturing company. Her company offers discounts for soft toys but sells electronic toys at a price higher than that of its competitors. In this scenario, Joanne's company has adopted the _____ strategy.
A. everyday-low pricing
B. high/low pricing
C. penetration pricing
D. skimming pricing
Answer: B
You might also like to view...
Which approach is designed to make the prospect think seriously about a subject related to the salesperson's product and usually includes a surprising remark or statistic?
A. Customer benefit approach B. Curiosity approach C. Opinion approach D. Multi-question approach E. Shock approach
_____ is the condition that exists when one party has confidence in an exchange partner's reliability and integrity
a. Obeya b. Trust c. Keiretsu d. Commitment
The principal is liable for an innocent misrepresentation made by an agent acting within the scope of employment
Indicate whether the statement is true or false
Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use ________
A) the indirect strategy B) the direct strategy C) a passionate appeal D) both direct and indirect appeals