Social change is perhaps the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?
A. evaluative criteria B. recollection search C. external search D. antecedent states E. internal search
The Pure Food and Drug Act
A. shifted the focus from "let the buyer beware." B. was the first consumer protection law. C. was passed by Congress in 1906. D. bans the shipment of unsanitary products. E. All these answers are correct.
OPT stands for optimal purchasing technique.
Answer the following statement true (T) or false (F)
Based on figure 5.2 Channel Characteristics for Major SNSs, which of the following describes the marketer’s best objective on Pinterest?
a. Creating brand loyalty. b. Public relations. c. Lead generation. d. Brand awareness. e. Business development.