What is the difference between production, sales, consumer orientations, and the marketing concept?
What will be an ideal response?
During the nineteenth century, organizations simply focused on producing as many products as possible as efficiently is possible. Little, if any, focus was placed on consumer preferences. Later—in the 1920s—organizations focused on selling products regardless of consumer needs. The sales orientation simply focused on the objectives of the organization, with no regard to the objectives of the customer. The next step in the evolution of marketing was consumer orientation. Organizations started to focus on determining the needs of the customer and then striving to meet those. This developed needs into the marketing concept with its emphasis not only on the customer but also ensuring customer satisfaction.
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United Airlines is an example of a
a. producer b. supplier c. retailer d. service provider
Which of the following is a preference attributed to the rational style?
A. Dislike of being on a first-name basis with others B. Talking more and observing less when in groups C. Avoiding anger and conflict D. Having formal office spaces
In calculating the depletion of a natural resource, its useful life in years is irrelevant
Indicate whether the statement is true or false
The fixed asset turnover ratio
a. measures the relation between sales and the investment in fixed assets such as property, plant, and equipment. b. measures the amount of sales generated from a particular level of investments in fixed assets. c. is calculated by dividing sales by the average fixed assets for the period. d. all of the above. e. none of the above.