The 75th percentile is referred to as the
a. first quartile
b. second quartile
c. third quartile
d. fourth quartile
C
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Toyota learned many things from its partnership with GM, however American managers involved in the venture complained that:
A) Toyota learned many things about the U.S. supply system. B) Toyota learned about the U.S. transport system. C) Toyota learned about managing American workers. D) Toyota did not apply manufacturing expertise at GM plant. E) Toyota applied its expertise at its Camry plant.
Which of the following is true with regard to cash cows?
A) They are high-growth, high-share businesses or products. B) They can be used to help finance the company's question marks and stars. C) They require significant cash to maintain market share. D) They are low-share businesses and products. E) They do not promise to be large sources of cash.
Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?
A) rebates and price packs B) premiums C) specialty advertising D) samples E) conventions and trade shows
Doris and Daniel work for AAA fitness centers. Doris is the CEO and Daniel is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Daniel has not eaten for over 12 hours so he is having trouble concentrating on the conversation. As a result, Daniel thinks he hears Doris say "$50,000" on TV ads. Doris would be considered what part of the communication model?
a. Sender b. Encoder c. Reciprocal transfuser d. Receiver