How is the impact of online marketing via the Internet more intense than television advertising?
What will be an ideal response?
Online marketing aimed directly at children and teens influences young people's decisions about products and brands. This can undermine parental authority in much the same way that television advertising can. The difference is that Internet advertising is not regulated by the government, and exposure is often more intense. The interactive, two-way nature of the web gives marketers the ability to collect data about individual computer users. Companies collect personal information about children and teens as their websites encourage youngsters to share their hobbies, interests, and other personal preferences. This invasion of privacy is commonplace on the Internet.
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