Using a set-top box, the Internet, or an app, depending on the service, you can get HBO all by itself; for $40 a month Hulu will deliver Disney, Turner, ESPN, and Fox channels; DirecTV NOW will give you just 100 channels. These are examples of

A. skinny bundles.
B. OTT offerings.
C. CATV bundles.
D. premium tier offerings.


Answer: A

Communication & Mass Media

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Choose the research term that describes "relies on natural variation of the independent variable."

A. Descriptive research design B. Experimental research design C. Quasi-experimental research design

Communication & Mass Media

The similarity of linguistic terms and meanings across cultures is called conceptual equivalence.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Few organizations are involved in determining the best keywords to use for your content

Indicate whether the statement is true or false

Communication & Mass Media

Besides language, _______________ are important in defining audiences

a) slang b) historical references c) current events d) all of the choices

Communication & Mass Media