Outline the inductive pattern used when writing persuasive messages


AIDA comprises the four basic steps of the persuasive process, including gaining attention, generating interest, creating desire, and motivating action. The components are based on the AIDA model:

a) Attention: Get the receiver's attention.
b) Interest: Introduce the product, service, or idea, and arouse interest in it.
c) Desire: Create a desire by presenting convincing evidence of the value of the product, service, or idea.
d) Action: Encourage action.

Business

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With the head-on approach to handling objections, the salesperson answers the objection directly, using tact to not offend the customer

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Indicate whether the statement is true or false

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______ is an involuntary physiological process, while ______ is a voluntary mental process.

a. Interpreting; listening b. Listening; hearing c. Interpreting; hearing d. Hearing; listening

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________ pricing is when a firm tries to determine the price at which it will break even or earn the profit it is seeking

A) Competition-based B) Target return C) Cost-plus D) Good-value E) Value-added

Business