Outline the inductive pattern used when writing persuasive messages
AIDA comprises the four basic steps of the persuasive process, including gaining attention, generating interest, creating desire, and motivating action. The components are based on the AIDA model:
a) Attention: Get the receiver's attention.
b) Interest: Introduce the product, service, or idea, and arouse interest in it.
c) Desire: Create a desire by presenting convincing evidence of the value of the product, service, or idea.
d) Action: Encourage action.
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______ is an involuntary physiological process, while ______ is a voluntary mental process.
a. Interpreting; listening b. Listening; hearing c. Interpreting; hearing d. Hearing; listening
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