Which of the following is an example of a Tiffany/Walmart strategy?
A. A new movie used several different movie trailers; one showed the action scenes in order to attract one audience and the other showed romantic scenes to attract another audience.
B. Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.
C. College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
D. Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
E. Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22.
Answer: E
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Which of the following statements about information on the Internet is not accurate?
A) Anyone can put anything on a website. B) No central group is responsible for checking the accuracy of posted information. C) Users need to scrutinize Web-based data more carefully than published, peer-reviewed data. D) Web-based sources get more oversight, making them more credible.. E) The quality of information on the Internet can vary widely.
On the education background, entrepreneurs:
A. cite formal education to be indispensible in starting a new business. B. who lack a formal education, fail to create new businesses and exploit discovered opportunities. C. cite an educational need in the areas of finance, strategic planning, marketing, and management. D. are less educated than the general population.
Lorna Smith decided to start her own CPA practice as a professional corporation, Smith CPA PC. Her corporation purchased an office building for $35,000 that her real estate agent said was worth $50,000 in the current market
The corporation recorded the building as a $50,000 asset because Lorna believes that is the real value of the building. Which of the following concepts or principles of accounting is being violated? A) cost principle B) economic entity assumption C) monetary unit assumption D) going concern assumption
Creating content for ________ means offering an upgraded version of the product in order to boost sales and profit
Fill in the blank(s) with correct word