Jones Soda Company is a soft drink company that was started in Seattle in 1986. The nature of the soft drink market is highly competitive due to the number of competing options consumers have to choose from. What is the likely explanation for Jones Soda ability to endure competition for over 30 years?
A. high brand profit.
B. high brand capture.
C. high brand equity.
D. high brand relevance.
E. high brand esteem.
Answer: C
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Figure 4-1In Figure 4-1 above, D represents which stage of the consumer purchase decision process?
A. financial transaction B. purchase decision C. postpurchase behavior D. information search E. alternative evaluation
Which of the following suggestions will enhance the credibility of a researcher?
a. Use tabulations, enumerations, and provide references. b. Use consistent headings, active voice, and a variety of coherence techniques. c. Define terms carefully, support recommendations, and avoid first-person pronouns. d. Identify assumptions, label opinions, and use documentation.
When functions work together on projects, there is a single central authority
Indicate whether the statement is true or false
The ____________________________ is a main determinant of the value proposition and the brand's position.
a. Brand loyalty b. Brand design c. Brand image d. Brand promise