The electric company, in an effort to promote energy conservation, sends out monthly bills that compare each person's energy consumption with that of their neighbors. The hope is that people will reduce their consumption to be "more like their neighbors." This is an example of the use of __________ to change behavior.

A. social roles
B. social norms
C. peer pressure
D. virtual norms


Answer: B

Psychology

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Indicate whether the statement is true or false

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