________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty
A) Customer relationship management
B) Customer lifetime value
C) Customer profitability analysis
D) Customer satisfaction analysis
E) Customer-value delivery
A
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The ________ is a group of names of potential customers gathered from a variety of sources.
A. MAD file B. prospect pool C. buying center D. database E. contact management file
________ is/are (a) set(s) of linked and closely integrated competitive assets centered around one or more cross-functional capabilities.
A. Organizational assets B. An integrated asset advantage C. Resource capabilities D. Resource bundles E. A functional method compilation
He spoke about what to do if you ________ your health insurance
a. lose b. loose
Which type of life insurance is typically provided by an employer as part of the employee benefits package?
A) Variable life insurance B) Decreasing-term life insurance C) Term insurance D) Dependant life insurance