Answer the following statement(s) true (T) or false (F)

1. Content is important for social media practices, but not necessarily context.
2. The PESO model focuses on four media types: paid, experiential, shared, and owned.
3. Every brand has to evaluate their own data to determine the frequency and posting of their content.
4. Measurement and evaluation are optional components for a social media plan.


1. False
2. False
3. True
4. False

Communication & Mass Media

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Indicate whether the statement is true or false

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Communication & Mass Media