Why do marketers segment the market and use a target marketing strategy?
What will be an ideal response?
Marketers divide heterogeneous markets into smaller groups that can be reached more efficiently with products and services that match their unique tastes; firms focus on buyers they can serve best and most profitably.
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On January 1, Year 1, Stratton Company borrowed $180,000 on a 10-year, 8% installment note payable. The terms of the note require Stratton to pay 10 equal payments of $26,825 each December 31 for 10 years. The required general journal entry to record the payment on the note on December 31, Year 2 is:
A. Debit Notes Payable $14,400; debit Interest Expense $12,425; credit Cash $26,825. B. Debit Interest Expense $14,400; debit Notes Payable $12,425; credit Cash $26,825. C. Debit Interest Expense $13,406; debit Notes Payable $13,419; credit Cash $26,825. D. Debit Notes Payable $26,825; credit Cash $26,825. E. Debit Notes Payable $180,000; debit Interest Expense $8825; credit Cash $26,825.
The following type of speech has limited protection under the First Amendment:
A) Religious speech. B) Child pornography. C) Commercial speech. D) Political speech.
In order to compete in the global economy, U.S. firms have focused on increasing prices and improving the bottom-line profit amount.
Answer the following statement true (T) or false (F)
A special assessment tax is a tax levy that is assessed against only those taxpayers who are deemed to benefit from the service or project paid for by the proceeds of the special assessment levy.
Answer the following statement true (T) or false (F)