A manager needs to share a somewhat sensitive announcement simultaneously with receivers from different geographic areas. In this situation, what form of media would provide the highest information richness?
A. communication by means of a formal meeting
B. video communication electronically transmitted
C. personally addressed written communication
D. face-to-face communication
E. impersonal written communication
Answer: B
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Whizz Corp. wishes to introduce a new hybrid car into mature markets in developed countries with the goal of gaining mass-market share quickly. Which of the following pricing strategies would help the firm meet its goal?
A) market-skimming pricing B) market-penetration pricing C) market-segmentation pricing D) cost-plus pricing E) captive-product pricing
Which of the following is not a good way to improve your listening skills?
A) Focus on the speaker's content rather than on how the talk is delivered. B) Keep an open mind to accept new information and points of view. C) Interrupt the speaker when you have a question or an idea to share. D) Involve yourself by mentally summarizing what the speaker is saying or by taking notes. E) Maintain eye contact with the speaker to show interest.
Bounded rationality offers an individual from outside an industry the unconstrained role of decision-making that was not previously considered.
Answer the following statement true (T) or false (F)
Before seeking financial backing for his new business, Charlie puts together a concise document explaining the nature, mission, and goals of his new business and its expected costs and potential. Charlie has constructed a(n)
A. marketing plan. B. organizational mission statement. C. business policy. D. business plan. E. organizational guide.