The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods
B) the budget tends to change with sales, so as sales increase there is more money available for communications
C) money is available for unique marketing opportunities that arise
D) it is simple to prepare
D
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Fill in the blank(s) with the appropriate word(s).
In vertical analysis of the balance sheet, total assets are represented by 100%
Indicate whether the statement is true or false
A party can be liable for defamation for truthful statements if the statement hurts the plaintiff's
reputation. Indicate whether the statement is true or false
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