In a weighted competitive strength analysis, each strength measure is assigned a weight based on
A. its percentage share of total industry profits.
B. its percentage share of total industry revenues.
C. its perceived importance in determining a company's competitive success in the marketplace.
D. its percentage share of total industry losses.
E. what it takes to provide better analytical balance between the companies with high ratings and the companies with low ratings and thus get the sum of the weights to add up to 1.0.
Answer: C
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The selling team from A. C. Doyle Food Service is planning a negotiation session with New Bedford College. The team is hoping to acquire the contract to supply food for the college in the next academic year for $1.4 million. At the beginning of the session, Doyle's chief negotiator plans to quote $1.65 million, but later decides that they would accept the contract at any amount above $1.3 million. Considering the chief negotiator's decision, $1.4 million is Doyle's:
A. opening position. B. minimum position. C. maximum position. D. target position. E. average position.
Answer the following statements true (T) or false (F)
Transactions are economic or financial events that are recorded in the firm’s accounts.
Short distribution channels work well for standardized, inexpensive products
Indicate whether the statement is true or false
A specialty product
A. may carry a well-recognized brand. B. need not be an expensive item. C. may not require much searching to find, but the customer would be willing to search if necessary. D. may be frequently purchased. E. All these answers are correct.