Scenario 9.1 Use the following to answer the questions. ? The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating
through the electronic marketing of Disney. ? Refer to Scenario 9.1. The Disney website has a special link for educators that allows them to download educational videos pertaining to various subjects and grade levels. Educators are asked to register online with further information about their needs. This is an example of
A. addressability.
B. interactivity.
C. accessibility.
D. connectivity.
E. control.
Answer: B
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A) tell the audience how nervous you are. B) practice frequently. C) avoid eye contact with audience members. D) picture the audience in their underwear. E) remember that audiences sympathize with and trust a presenter who lacks confidence.
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Which of the following statements is true about Andy if the inflation rate is increasing every year by 1 percent and there is no growth in his salary?
A. Andy can afford to buy more luxury items as prices go down. B. Andy's purchasing power will decrease. C. Andy's employment opportunities will increase. D. The lack of growth in Andy's salary will increase the average inflation rate. E. Andy's cost of borrowing will be reduced.