Most media can only be distributed through one channel, so you have to select the channel and medium combination carefully
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: Most media can be distributed through more than one channel, so whenever you have a choice, think through your options to select the optimum combination. For example, a brief written message could be distributed as a printed letter or memo, or it could be distributed through a variety of digital channels, from email to blogging to social networking.
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If a firm has a quick ratio of 1, the subsequent payment of an account payable will cause the ratio to increase
a. True b. False Indicate whether the statement is true or false
Which of the following situations is best suited for the use of events and experiences as a
promotional tool? A) developing personal relationships with brands B) selling high involvement products and services C) providing timely and accurate information about the organization D) boosting sales of a product or services in the short term
Guanxi is
A. a part of Shanghai known for expatriate restaurants. B. one of the traditional practices involved in walking along the Great Wall. C. a Chinese social relationship that combines ideas of social capital and mentoring. D. a group of Mandarin texts drawing outlines of social behavior.
With regard to location, which of the following is NOT true?
a. Companies seldom find an ideal location. b. Companies typically find several satisfactory or acceptable locations to choose from. c. Location decisions are nonsequential. d. Location decisions are made in three stages.