A public utility that has adopted the marketing concept would be most likely to
A. set up a special service to help consumers reduce expensive peak-hours energy consumption.
B. lower prices until almost all consumers felt that prices were fair.
C. use email to send customers a personal apology when blackouts occur.
D. advertise its "public service role" to improve its image with the public.
E. None of these answers is correct.
Answer: A
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In comparison to the straight-line layout, a U-shaped layout ______.
A. is more compact B. increases the handling of materials C. requires more manpower D. is highly regulated
Why might for-profit organizations be easier to manage than not-for-profit organizations?
a. They are more homogenous b. They are less socially responsible c. They have one dominating logic d. All of the above
An approach for assessing risk that uses a number of possible return estimates to obtain a sense of the variability among outcomes is called scenario analysis
Indicate whether the statement is true or false
One of the major drawbacks of a global product division structure is that it disallows line and staff managers within the division to gain expertise in the technical and marketing aspects of the products assigned to them.
Answer the following statement true (T) or false (F)