The marketing manager for Gillette razors is attempting to determine a sales estimate for the line of products that provide men with the ability to maintain their facial hair using a traditional razor or an electric razor. The marketing manager estimates that Gillette has a strong level of loyalty and brand name appeal and will garner 20% of the overall market. This amount is known as the _______. In addition, the marketing manager believes the total sales for the category will be $30 million annually for razors and razor blades for men. This is known as the ______________.
A. company sales potential; market potential
B. market share; category sale
C. industry share; company forecast
D. demand; supply
Answer: A
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What will be an ideal response?
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Indicate whether the statement is true or false