List and briefly discuss individuals involved in an organizational purchase decision
What will be an ideal response?
a. Initiator – this is the person who first recognizes the need for the product or service.
b. Influencer – these are people who influence the decision about which supplier is chosen.
c. Decider – this is the person in the organization who has the ultimate authority for a "go-no-go" decision.
d. Purchaser – this person actually authorizes payment for the product.
e. User – these people actually use the product.
You might also like to view...
The difference between sales and cost of goods sold is called:
A) net income. B) gross profit. C) contribution margin. D) finished goods inventory.
According to Polanyi (1983) the knowledge you can actually talk about and reflect upon is referred to as __________.
a. Explicit knowledge b. Tacit knowledge c. Know how d. Procedural knowledge
Reminder advertising is most common during which stage of the product life cycle?
A. repositioning B. maturity C. conceptual D. introductory E. growth
Franz Colruyt has achieved low-cost leadership through:
A) effective use of voice mail. B) plastic, not paper, shopping bags. C) background music that subtly encourages shoppers to buy more. D) converting factories, garages, and theaters into retail outlets. E) exclusive use of the Euro.