Mathis Inc is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome. The firm initially built a reputation in the household appliances market for its high-quality products
After an extensive market research, the firm used its brand reputation to expand into the home furnishing industry. In this example, Mathis Inc uses which of the following product line extension strategies?
A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding extension strategy
E) a product bundling extension strategy
C
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________ are hypothesis testing procedures that assume that the variables of interest are measured on at least an interval scale
A) Parameter tests B) Parametric tests C) Nonparametric tests D) None of the above
A ______ can be executed to see the records of diverse group hiring and efforts made to help the groups succeed.
a. human resource audit b. corporate culture audit c. hiring audit d. diversity audit
Dot has received a special order for 2,000 units of its product at a special price. The product normally sells for $200 and has the following manufacturing costs: Per unitDirect materials $60Direct labor 40Variable manufacturing overhead 30Fixed manufacturing overhead 50Unit cost $180 Assume that Dot has sufficient capacity to fill the order without harming normal production and sales. What minimum price should Dot charge to achieve a $50,000 incremental profit?
A. $180 B. $225 C. $155 D. $168
With reference to cosmetics and over-the-counter drugs, what should the plaintiff prove for the court to conclude that the defendant is guilty of negligent failure to warn?
What will be an ideal response?