By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to stop selling to him or her
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Business buyers want to buy at low pricesâ€"at the lowest prices, under most circumstances. However, a buyer who pressures a supplier to cut prices to a point at which the supplier loses money on the sale almost forces shortcuts on quality. The buyer also may, in effect, force the supplier to quit selling to him or her.
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