The Galatea effect is based on a person’s sense of ______.
A. self-esteem
B. self-efficacy
C. self-fulfilling prophecy
D. grit
A. self-esteem
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Economic development that meets the needs of the present without compromising the ability of future generations to meet their own needs is known as
A. environmentalism. B. globalization. C. ethics. D. the bottom line. E. sustainability.
Gross rating points (GRPs) is a measure of advertising efficiency which is equal to reach divided by frequency
Indicate whether the statement is true or false
Our authors recommend some scales to measure constructs often measured in marketing research studies. For example, they recommend a semantic differential or a Stapel scale to measure the construct's brand image
They recommend a one-way labeled scale to measure the construct's importance. Indicate whether the statement is true or false
After exporting, the next level of commitment a firm can make to a foreign market is a contractual agreement. Two of the most common types of such agreements are ________
A) contract manufacturing and contract marketing B) contract manufacturing and strategic alliances C) joint ventures and franchising D) warehousing and financing E) licensing and franchising